As the Director of Marketing at Phipps Plaza, a top luxury mixed-use destination in Atlanta, Georgia, I conceptualized, planned and executed a variety of marketing initiatives and events including a partnership with Atlanta Ballet, Fleurs De Villes floral activation, 55 Year Anniversary Editorial featured in Modern Luxury, a winter igloo dining series in conjunction with the Food Hall, and more.

Total Results for all Programming Initiatives:  

• 6.9% YoY increase in foot traffic 

• Planned and executed 70+ events resulting in 8,000 event attendees

• 2.5 Million Social Media impressions 

• 2,000+ Email sign-ups from event landing pages 

• 282 press hits resulting in 2,733,656,828 impressions