Ariel Betancourt » Fashion Marketing

Buckhead Loves Locals

Helped conceptualize and facilitate the annual “Buckhead Loves Locals" program, collaborating with SCAD Art Sales, a full-service art consultancy from the Savannah College of Art and Design (SCAD) and two local artists to bring unique murals and displays to the outdoor lifestyle center.The art was ...
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Holiday Kick-Off

Helped conceptualize, plan, and execute The Shops Buckhead Atlanta's 2017 and 2018 Holiday series, kicking off the season in style with a festive event complete with a pop-up performance from Atlanta Ballet 2, complimentary seasonal treats, live music, chalk artists, spend & receive program, and a s ...
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Style South

Helped conceptualize, plan, and execute The Shops Buckhead Atlanta's signature fashion event, "Style South" 2017 and 2018, with a full day celebrating fall fashion including a runway show, center wide activities, restaurant dine around, over 50 in-store activations, and a spend & receive promotion.P ...
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Feel Beautiful Today

Served as Co-Chair of fashion show/luncheon, “Fighting Cancer with Hope” benefitting cancer patients in conjunction with non-profit Feel Beautiful Today• Contacted and booked location, vendors, and silent auction items as a charitable contribution• Coordinated meetings and lead rehearsals wi ...
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C4 Belts

In conjunction with local start-up company, C4 Belts, I had the opportunity to plan, style, and direct a photoshoot to revamp their marketing materials and introduce their new line of skinny belts. I hired the photographers, models, makeup artists and styled the models' clothes and bel ...
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