Ariel Betancourt » Fashion Marketing

Dior for H&M

Private Label Development: Dior for H&MThe project was to develop a private label in the scenario of H&M carrying Dior as a private label brand. I developed an inspiration board, color scheme based off artist Marc Quinn's floral landscape paintings and Dior's aesthetic. I then develope ...
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Trend Forecasting

Trend Forecasting Lifestyle Trends Autumn/Winter 2014-15A sampling of the lifestyle trend book I compiled; forecasting trends for the Autumn/Winter 2014-15 season over a year in advance. I utilized trend services like StyleSight and WGSN while also paying close attention to my o ...
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Digital Station

Our fashion merchandising class at SCAD was given a project by Atlantic Station to develop a holiday technology event as a proposal for Apple to open a new store at their midtown location. My group and proposed event, "Digital Station", was selected as the winner; we received iphone 5' ...
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